Planning for the Zero Organic Reach Apocalypse – What can businesses do to succeed in social media?

Ad Age reports that, in the near future, companies and organizations with business pages on Facebook may find they have zero organic reach.  For those not familiar, organic reach are the number of follower “feeds” your business page information appears on.  Essentially, if 100 people “like” your business page, when you update your page only 30-40 may see it organically based on algorithms that Facebook has developed to determine who sees what and when.

stumped guy


Algorithms? Organic reach?  All these terms are probably making you feel like our friend above, right?

No need to worry.  Like any business, Facebook is just trying to do what any business is trying to – MAKE MONEY!

As explained in the article below, forcing the hand of companies to pay for advertising on Facebook is just one way this publicly traded company can bring in revenue.  The captive audience of millions on Facebook aren’t going anywhere for the near future, so spending a little of one’s marketing budget on paid ads and promoted posts is a wise move.

How else can you sidestep the press to pay?  Much like investing, marketing one’s business should be an exercise in diversification.  How can you diversify your social media portfolio?  Read the article below for a few ideas.

Original Article: Planning for the Zero Organic Reach Apocalypse.

What do you think? Will you continue to promote your business on Facebook, move on to greener and newer social media pastures or eskew social media altogether?  Comment below and let me know!

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KatiaHatter’s Blog Posts

March 2014

Katia Hatter - TD Advertising

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